Wednesday, January 29, 2025
Dayton, OH
MCCFA PARTNERSHIP WITH KEY-ADS, INC. – DAYTON CONVENTION CENTER, EXTERIOR DIGITAL MARQUEE PROJECT
MEDIA EVENT AT 3PM – JANUARY 30TH – ROOM 305/306, FOLLOWED BY A TOUR
Following a public procurement process and Request for Proposal in Q1 – 2023 for a turnkey solution to an exterior digital media board on the corner of Fifth and Main Streets, the Montgomery County Convention Facilities Authority (MCCFA) Board of Directors approved the selection of Key-Ads, Inc. for this project in Q2 – 2023. The dynamic, first-of-its-kind in downtown Dayton, 3-D capable digital media marquee replaces the previous digital marquee that had been showcasing Dayton Convention Center events and advertising since the 1980s.
Nick Keyes, Jr., Vice President of Key-Ads, Inc., said, “As a local, family-owned business headquartered in downtown Dayton, we are very proud to assist our community in achieving their vision, a first-class convention center! The Dayton Convention Center digital marquee is nothing short of beautiful. It instills vibrancy and energy into our downtown that complements the momentum of so many other downtown projects. I want to thank the Dayton Convention Center Sponsors: CareSource, Miami Valley Gaming, Dayton Area Toyota Dealers Association, Sinclair Community College, and Dayton Freight. Success in a community is not achieved alone but through the efforts of many. We thank our sponsors for not only seeing the vision for the Dayton Convention Center, but for continuing to be pillars of the Dayton community.”
MCCFA Executive Director/CEO Pam Plageman said “As part of the MCCFA strategic plan and in support of the downtown Dayton resurgence, activations such as this project breathe new life into the core, not only for our internal guests at DCC, but for any visitor that enters the gateway to downtown Dayton. The Keyes’ family business partners embraced this vision well before the DCC master plan was established and know the potential the renovated Dayton Convention Center impact will be on the region. In addition, I want to thank the City of Dayton Zoning Administration for supporting the design and understanding the competitive edge this will bring to the community. The MCCFA Board of Directors is grateful to see it finally come to life.”
According to Michael King, Dayton Convention Center General Manager, “The new digital marquee enhances our marketing opportunities for event planners, further reinforcing the center’s commitment to elevating the event experience.
The media is invited to a press event beginning at 3:00 p.m. in Room 305/306 at the Dayton Convention Center, 22 E. Fifth Street. MCCFA Executive Director/CEO Pam Plageman will give brief remarks about the impact of the Key-Ads digital marquee project and the Dayton Convention Center renovations. Following the brief remarks, the media and guests will be invited to a guided tour of the Dayton Convention Center. Individual interviews will be available following the tour. More information about Key-Ads, the MCCFA, and the Dayton Convention Center follow below.
Contact for Key-Ads, Inc.: Nick Keyes, Jr., (937) 279-0465, Vice President, Key-Ads, Inc.
Contact for the MCCFA: Pam Plageman, MCCFA Executive Director/CEO, Pplageman@montgomerycountycfa.org … or …Teri Lemman, Executive Assistant, Tlemman@montgomerycountycfa.org, (937) 535-5309
ABOUT KEY-ADS
Key-Ads, Inc. is a Dayton family-owned outdoor advertising business that was founded in 1955. Key-Ads is dedicated to excellence in the outdoor advertising industry, their employees, clients, and the communities in which they operate. www.key-ads.com
ABOUT THE MCCFA AND DAYTON CONVENTION CENTER
In 1973, the Dayton Convention Center opened and was owned/operated by the City of Dayton. Transfer of ownership to the Montgomery County Convention Facilities Authority (aka “MCCFA” and “the Authority”) took place on April 1, 2021. Established by the Montgomery County Board of County Commissioners pursuant to Chapter 351.02 of the Ohio Revised Code, the MCCFA is a special governmental unit.
As owner of the facility, the MCCFA is responsible for the improvement, investment, management, and successful operation of the Dayton Convention Center (DCC). In addition, the MCCFA is an advocate for ensuring the continued success and growth of the convention business within Montgomery County. Both responsibilities are directly linked to the MCCFA’s investment in and support of services, resources, facilities, and community projects that enhance the use and improvement of the convention center district.
The mission of the Authority is to revitalize the center and support Destination Dayton with the promotion of convention, visitor, and sporting events in Montgomery County. The MCCFA is funded by a 3% hotel/motel occupancy lodging tax and receives the City of Dayton 3% lodging tax collections. These revenues are utilized to renovate the DCC and fund operations. The goal of the center is to attract conventions to bring out-of-town tourists to the region and generate an economic impact throughout Montgomery County.
The City of Dayton owns the real estate on which the center is situated and holds a ground lease with the Authority. The Authority governs the center through the MCCFA Board of Directors, made up of 11 members, appointed by Montgomery County, the City of Dayton, and the Mayors and Managers Association. The board was established in November 2019.
Economic Impact Potential
The revitalized and reimagined DCC with added hotel inventory is estimated to generate nearly $22.6 million in direct spending, representing a spending increase of 118%. When considering how dollars are distributed throughout the economy after initial spending, the improved DCC is estimated to generate nearly $38.8 million per year in total economic output annually, approximately $21 million more than pre-renovation. Further, these incremental dollars generated are estimated to result in an additional $7.1 million in annual earnings in the area (from $6.0 million to $13.1 million), as well as an additional 30 jobs per year from (200 jobs to 430 jobs).
Renovation Project
Since its inception, the MCCFA has been taking steps in preparation for maintaining and improving the convention center, to give the facility a fresh, modern, new look. Areas addressed in the master plan include mechanical/HVAC, elevator and escalator refurbishment, exterior and main entry upgrades, theater, exhibit hall, meeting rooms, restrooms, and public spaces. While the facility has been maintained by the City of Dayton, no upgrades or enhancements have been completed since the 1980s. The intent of the project is to refresh the center with a new look while also enhancing a client’s use and experience within the facility. The project is on target for completion by April 2025.
A Master Plan was created by the Design Team and approved by the Board of Directors in
December 2021.
Who’s Who
• Construction Manager at Risk – Messer Construction (Dayton, OH)
• Architect & Design Team – LWC Inspires (Dayton, OH) and LMN Architects (Seattle, WA)
• JLL – Limited Scope Owner’s Representative – Construction
• ASM Global – Dayton Convention Center Management Company
Recent Comments